Navigating Digital Transformation Strategies for Sustaining Competitive Advantage in the AI Era · Alnoor Digital Repository

Title: Navigating Digital Transformation Strategies for Sustaining Competitive Advantage in the AI Era
Abstract: Background: Digital transformation has emerged as a critical strategy for firms seeking to maintain and improve their competitive advantage in the quickly growing AI era. Incorporating AI technologies creates both potential and problems, and a thorough grasp of successful digital transformation initiatives is needed. Objective: The article aims to investigate and explain the tactics that firms may use to successfully manage digital transformation and maintain their competitive advantage in the AI-driven market landscape. Methods: The study takes a mixed-methods approach, combining qualitative analysis of case studies from top firms that have successfully incorporated AI technologies with quantitative data from industry reports and surveys. This dual approach ensures a comprehensive understanding of strategic theories and activities. Results: The findings show that firms prioritizing a clear vision, investing in continuous learning and skill development, and cultivating an innovative culture are more likely to succeed in their digital transformation initiatives. Furthermore, the report emphasizes the relevance of agile approaches and robust data governance in gaining a sustainable competitive edge. Conclusion: The study indicates that while AI integration is critical for digital transformation, the success of such programs is strongly dependent on strategic planning, organizational culture, and ongoing adaptability to technological advances. These insights are helpful for firms looking to negotiate the complexity of digital transformation and preserve a competitive advantage in the AI era.
Scientific Type: غير معروف
Link: https://ecohumanism.co.uk/joe/ecohumanism/article/view/3947
Journal volume: Volume 3, Issue 5
Collaboration type: مشترك
Publish Date: September 4, 2024
Participated Universities (Publication): Alnoor University
Scopus status: In Scopus
Scopus index year: 2 024
Scopus quarter: 3
Scopus citation score: 0.100000001
Clarivate status: Not In Clarivate
Pub. Med. status: Not In PubMed
Author (Publication): نورة راشد نجم عبو
Journal (Publication): Journal of Ecohumanism
Publisher (Publication): Creative Publishing House
ISSN: 2752-6798
Country (Publication): United kingdom
Country type: عالمية
College (Publication): College of Education
Departement (Publication): Department of Computer Science

Media: Academic paper